Competitor comparison template

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Open up a blank Excel spreadsheet, and in Column A, list your company and each of your competitors. Excel will automatically generate an initial version of your competitive matrix. So, click on your matrix, and navigate to Chart Design. On the far left-hand side, click Add Chart Element. From there, use Axis Titles and Chart Title to get everything in order. Depending on your preferences, you may want to use the Add Chart Element drop-down menu to remove the gridlines.

The process of creating a sales team performance matrix is very similar—but not identical —to the process we just walked through. Open up a new Excel spreadsheet, and in Column A, list each of your competitors. In Column C, enter the total number of opportunities your team has had against each competitor. Follow the same steps as above to create a scatter plot.

Once again, Excel will automatically generate an initial version of your matrix. As before, we have work to do in terms of titles and labels.

Follow the same steps as above to label your axes and create your title. Label the x-axis with Win Rate, label the y-axis with Opportunities, and make the title of the matrix Sales Team Performance. Follow the same steps as above to label each point on your matrix with the name of the corresponding competitor. And whereas our marketing reach matrix did not require the removal of the gridlines, this one does.

Use the Add Chart Element drop-down menu to remove both the vertical and horizontal gridlines, and you should be left with something resembling this:. First things first: You need to set a threshold for both win rate and opportunity volume. From our hypothetical data set, the median win rate is 0. This is done by clicking on the matrix and navigating to Insert. From there, click on the Shapes drop-down menu:.

Select the plain line shape, and align it with your median win rate. Rank your competitors key attributes with a competitor comparison template Other resources.

Rank your competitors key attributes with a competitor comparison template. Copy this template certified by Product School to find opportunities and threats from ranking your competitors. What is a competitor comparison template?

A competitor comparison template allows you to rank your competitors by various attributes to find opportunities for your startup. By focusing on a few key attributes, you can score each of your competitors in a consistent way. Each attribute can also have a different weight so that the final score is a weighted average of each attribute. Your team can focus on broad market attributes or more specific product feature attributes in your competitor comparison template.

Use this Competitor Comparison template. How to use this competitor comparison template. Copy this doc. Enter in names of your competitors, attributes to score, and weights for each attribute. Score each attribute for your company and competitors from